I have to hand it to the creators of these. They saw an white space in the market. One look at peopleofwalmart.com and many of the students we know (freshman class at 8am anyone?) shows that women are in fact wearing their pajama pants out of the house, happily denying fashion trends for the sake of comfort. Looking at these pajama jeans creates a sort of head smacking "why didn't I think of that" moment, which is a sure sign of success. Of course people who already wear their pajama pants out side of the house would be super excited about these. There's also a market for people who want to be comfortable at home but don't like dressing down to do it. There are hundreds more reasons to wear these. So complete Kudos to the probably soon to be rich creators.
I understand people might want the pajamajean, but I'm still not too happy they exist. They kinda show a new height of laziness for America. We might officially be too lazy to get dressed. Not really, but this is scarily close. I guess when it comes down to it, while personal style is super important, I think the way a person presents themselves is very important. Wearing these might bridge the gap between "I was too busy to dress up today" and "I don't want to dress nicely".
These remind me of the snuggie in many ways. The main similarity to me is that both...just...aren't...necessary. They are things that people might want, but provide no actual benefit other than fitting 1 need that people could very easily not have addressed.
That said, while posting I started thinking how nice these might be on my next international flight...
I'm still scared of them.

When I was reading about these pajama-jeans, the first thing that came to mind was a long flight from Caracas to Chicago, or maybe a flight to Europe. I agree with you that these pants are not necessary but now that they exists, they could solve a problem for many women.
ReplyDeleteI think that the problem with these pants is that they are likely to be a weird middle ground. They are probably not as comfortable as regular sweatpants and they are not as good looking as regular jeans. This idea would be great if the pants are really comfortable and good looking at the same time. Otherwise, people would not be willing to sacrifice their look or comfortableness for something that does not do either thing well.
I think that if they are not very expensive and if they look decent, I would be willing to buy a pair. Flying with sweatpants makes me feel disgusting but at the same time flying with jeans is extremely uncomfortable.
Pajama-jeans could definitely be the solution to the good looking/comfortable trade-off that women often experience.
This is little off the topic. But, I think you have such an unique ways to view things around us as women. Honestly, I would not be able to see these white spaces as a man. At my work place we have 6 designers and they are all happens to be males. I have been advocating to hire female designers at our company. If half of the world populations are women than half of the products in the market should be designed for women and by women. We don't have enough female designers in the industry. We need more designers like you who understand the emotional value and connections of these products.
ReplyDeleteAhh, if you think pajama pants are nice, just wait until you discover the beauty of maternity pants! A lot of maternity pants look exactly like regular pants unless you pull up your shirt to see the super comfy spandex front section. Genius! I will admit that I have a couple of favorite pairs I still wear, just because they are so darn comfortable...and who would know unless you read this blog? :)
ReplyDeleteBTW, I think you can see the makers of the pajama jeans have clearly struck a chord. The product may not be "necessary", it seems to speak to an unmet need among women for sure. Maybe they just aren't pulling it off in quite the right way...that's where design comes in.